ABOUT ME
Hi, I'm Alexandra and welcome to my playful jewellery world! Here is my little jewellery story 🫶🏼
Age 18 I started working in a local jeweller as a summer job, where the obsession for diamonds and jewellery started.
6 years later (that makes me feel oldd) I’m still a jeweller (shock) and still just as obsessed!
3 years into the jewellery industry I was working for my dream bridal jewellery designer and 2 years later I was managing her gorgeous London showroom.
This was such a dream come true but I always wanted a jewellery brand myself so I begun designing and creating for my myself and partner in my spare time and sharing my designs to TikTok.
I wanted my jewellery designs and pieces to represent not only myself and my personal style but to be fun and accessible, championing UK craftsmanship which has been an industry sadly in decline.
I specialise in creating fun and playful, modern signet rings for anyone that loves them (they are all unisex). I have my classic and more simple designs as well as some slightly nuts one like my Fur Baby and Cherry rings which I feel like is the perfect way to wear serotonin.
MY MISSION
Today me has the same goals and mission 20 year old me.
I design everything myself and all my rings are crafted meticulously, per client, supporting local & UK based craftsmen & women in Manchester, Birmingham & London. All my stones are ethically sourced and hand chosen by yours truly for the highest quality.
Now accompanied by my sausage dog daughter Valentine, there is nothing I love more than designing and turning your ideas into future heirloom pieces for you to cherish 4eva <3